Lead Gen Gone Wild at Tech Target

Business media publisher TechTarget is a great example of how marketers can get the wrong idea when someone opts-in to their offer. It’s a great example of Lead Gen Gone Wild.

No One Does Spam Like TechTarget
Here’s the deal. TechTarget is a pretty big online media publisher. According to its Wikipedia entry, “TechTarget.com is an online IT media related firm. It runs various online review sites, such as TechnologyGuide.com.”

It publishes a lot of niche content sites on subjects like IT security and compliance.
I registered two weeks ago at one of the Tech Target sites, because I wanted to read a compliance white paper. If you’re in business or IT marketing, you’ve probably done this dozens of times.

The White Paper is one of the most common lead generation tactics you can do in B2B marketing. The sequence for the vendor goes like this: create and promote content, promote offer, take registrations, then use email marketing (less commonly telesales) to follow-up and develop and qualify leads. The end-user experience is this: You provide your name and contact info, download some kind of PDF, and expect to receive some email follow-up.

What was different this time was the consequence of opting-in.

Lead Gen Gone Wild: Here’s the Proof
I used my Yahoo! email address when I registered. A week after downloading my white paper, this is what my in-box looked like. Can you say spam?

Tech Target Spam

Just Because Your Terms of Services Say You Can Doesn’t Mean You Should
Ten emails!

Yes, I know there are preferences and subscription options but why put the onus on the consumer to struggle under the weight and responsibility of having to uncheck a bunch of boxes I never checked in the first place. Yes, I know there’s a Terms of Service agreement I probably agreed to, but Tech Target’s lead gen team needs to understand that just because they can spam me and inundate my in-box doesn’t mean they should.

Here’s what TechTarget needs to understand about lead generation, permission marketing and email marketing. Take. It. Slowly.

Opting-in to one or two newsletters doesn’t automatically mean I’m opting into everything else your company produces in the category. Ten emails in one day? Excuse my French “but après la registration, la deluge.” I may have opted in, but I certainly didn’t do it consciously.

If you produce a lot more media, as TechTarget does, don’t take it for granted that I want to receive it.

What am I left with? Not a lot of warm and fuzzies for TechTarget. It’s been like watching a friend go on a date on a Friday with someone, fall madly for them, and smother them with attention (flowers, chocolates, texts, and Dallas Cowboy tickets) at work all day Monday.

TechTarget would be better off growing the relationship and using some data mining (open rates, for example?) to introduce me to other content, rather than giving me the digital publishing/media version of foie gras force feeding. TechTarget’s spam assault just left a bad taste in my mouth.


Submit a Comment
  • Tim Boswell

    9 months ago

    I’m getting the same thing from TechTarget. Let’s be clear – I NEVER opted in. I entered my email address to read an article, was presented with another screen asking for a whole lot more information, and decided I didn’t want to read the article that badly after all. No opt in, certainly no COI, no conditions, no checkboxes. Just lots and lots of spam.

  • Steve M.

    5 months ago

    Same experience after downloading a white paper. I created a rule to block spam from TechTarget, and had to list all the “from” names like SearchNetworking, SearchCloudStorage, SearchCloudComputing, SearchSOA. So far so good. I read in another site that TechTarget does not honor opt-out requests and thought it would be easier to block them.

  • foloren torium

    8 weeks ago

    Very interesting details you have mentioned, thankyou for putting up.


  • Visit Website

    2 weeks ago

    I simply want to tell you that I’m beginner to blogging and site-building and actually savored you’re web page. Very likely I’m want to bookmark your site . You really have tremendous articles and reviews. Thank you for revealing your blog site.

  • W88Thai

    2 weeks ago

    I went over this website and I conceive you have a lot of superb information, bookmarked (:.

  • 릴게임사이트

    2 weeks ago

    I must express my love for your generosity in support of individuals who have the need for guidance on this important field. Your personal commitment to getting the solution all through appeared to be pretty helpful and has continually encouraged regular people just like me to reach their ambitions. Your amazing helpful key points signifies this much to me and even more to my office colleagues. Thanks a lot; from all of us.


  • Fantastic items from you, man. I have have in mind your stuff previous to and you are simply extremely excellent. I really like what you’ve bought here, really like what you’re saying and the way through which you assert it. You’re making it entertaining and you still care for to keep it wise. I can’t wait to learn far more from you. That is really a terrific website.

  • wonderful points altogether, you just received a new reader. What may you suggest in regards to your post that you made a few days in the past? Any certain?

  • 먹튀폴리스 검증업체

    2 weeks ago

    Hi there, just was alert to your blog via Google, and located that it is really informative. I am gonna be careful for brussels. I’ll appreciate when you proceed this in future. Many folks will be benefited from your writing. Cheers!


  • air con cleaning

    2 weeks ago

    I’m still learning from you, as I’m trying to reach my goals. I certainly enjoy reading all that is posted on your site.Keep the tips coming. I loved it!

  • afro electro

    2 weeks ago

    I like this weblog very much, Its a very nice berth to read and incur info . “From now on, ending a sentence with a preposition is something up with which I will not put.” by Sir Winston Churchill.

  • 먹튀폴리스 가족방

    2 weeks ago

  • sishair

    2 weeks ago

    Very interesting subject , thankyou for putting up. “He who seizes the right moment is the right man.” by Johann Wolfgang von Goethe.

  • Thanks for all of the work on this web page. Kim loves participating in research and it’s obvious why. Almost all learn all regarding the compelling tactic you give worthwhile suggestions through this web blog and even boost participation from other people on this issue so our simple princess is being taught a lot. Take pleasure in the rest of the new year. You are always performing a glorious job.

  • Photography

    1 week ago

    Nice post. I used to be checking constantly this weblog and I am impressed! Very helpful info specially the closing section 🙂 I deal with such information a lot. I used to be seeking this certain information for a very lengthy time. Thank you and good luck.

  • cheats

    1 week ago

    I’ve been surfing on-line greater than three hours lately, yet I by no means found any attention-grabbing article like yours. It is pretty worth sufficient for me. In my opinion, if all web owners and bloggers made just right content as you did, the net might be much more useful than ever before.

  • Black Seed Oil

    1 week ago

    I appreciate, result in I discovered just what I was having a look for. You’ve ended my four day long hunt! God Bless you man. Have a nice day. Bye

  • There are some fascinating deadlines in this article but I don’t know if I see all of them center to heart. There may be some validity however I’ll take hold opinion till I look into it further. Good article , thanks and we want more! Added to FeedBurner as well

  • text to give

    1 week ago

    certainly like your web-site however you have to test the spelling on several of your posts. Many of them are rife with spelling problems and I in finding it very bothersome to tell the truth then again I’ll definitely come back again.

  • bartenders

    1 week ago

    Wow! This could be one particular of the most helpful blogs We have ever arrive across on this subject. Basically Magnificent. I am also an expert in this topic therefore I can understand your hard work.

  • My spouse and I stumbled over here by a different web page and thought I might as well check things out. I like what I see so now i am following you. Look forward to finding out about your web page for a second time.

  • beast TV trial

    1 week ago

    I’m very happy to read this. This is the kind of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this greatest doc.


  • Some really prime posts on this internet site , saved to favorites .

  • Excellent read, I just passed this onto a friend who was doing a little research on that. And he actually bought me lunch as I found it for him smile So let me rephrase that: Thanks for lunch!

  • 야마토 릴게임

    1 week ago

  • Piermont Grand EC

    1 week ago

    Wow, superb blog layout! How lengthy have you ever been running a blog for? you made running a blog glance easy. The whole glance of your website is excellent, as neatly as the content material!

  • curso seo online

    1 week ago

    I’ve been exploring for a bit for any high quality articles or weblog posts in this kind of area . Exploring in Yahoo I finally stumbled upon this site. Reading this information So i am satisfied to show that I have a very just right uncanny feeling I came upon exactly what I needed. I most no doubt will make sure to don’t overlook this site and provides it a look regularly.

  • agen poker online

    1 week ago

    Hi, i think that i saw you visited my weblog thus i came to “return the favor”.I’m trying to find things to improve my site!I suppose its ok to use a few of your ideas!!


  • online poker

    1 week ago

    We are a gaggle of volunteers and starting a brand new scheme in our community. Your web site provided us with useful info to work on. You’ve performed a formidable task and our whole neighborhood will be thankful to you.


  • ML Luxury Drive

    1 week ago

    I went over this website and I think you have a lot of great info, saved to favorites (:.


  • Just a smiling visitor here to share the love (:, btw great layout.

  • There is noticeably a bunch to know about this. I feel you made various good points in features also.

  • situs poker online

    1 week ago

    naturally like your web site but you need to check the spelling on quite a few of your posts. Many of them are rife with spelling problems and I find it very bothersome to tell the truth nevertheless I will certainly come back again.


  • I must point out my admiration for your kind-heartedness giving support to men and women who really want help on this particular area. Your very own commitment to passing the solution throughout had become exceedingly functional and have frequently helped many people like me to realize their dreams. Your entire interesting guideline means much a person like me and further more to my office colleagues. Warm regards; from each one of us.

  • 릴게임사이트

    1 week ago

    Hi my loved one! I wish to say that this article is amazing, nice written and include approximately all vital infos. I’d like to peer more posts like this.


  • poker online

    1 week ago

    As I site possessor I believe the content material here is rattling wonderful , appreciate it for your hard work. You should keep it up forever! Best of luck.


  • citiies aviv

    1 week ago

    hello there and thank you for your info – I’ve definitely picked up anything new from right here. I did however expertise several technical issues using this web site, as I experienced to reload the web site a lot of times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I’m complaining, but slow loading instances times will very frequently affect your placement in google and could damage your high quality score if advertising and marketing with Adwords. Well I’m adding this RSS to my email and can look out for a lot more of your respective interesting content. Ensure that you update this again very soon..

  • hello!,I really like your writing so so much! proportion we keep up a correspondence more about your article on AOL? I need an expert in this space to unravel my problem. May be that is you! Having a look ahead to look you.

  • מצלמות אבטחה לבית

    7 days ago

    Wow, marvelous blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is excellent, as well as the content!


  • poker

    7 days ago

    Greetings! This is my 1st comment here so I just wanted to give a quick shout out and tell you I truly enjoy reading your posts. Can you suggest any other blogs/websites/forums that deal with the same subjects? Thanks a ton!


  • arlington dental

    7 days ago

    One other issue is that if you are in a scenario where you will not have a cosigner then you may really want to try to make use of all of your financing options. You can get many awards and other scholarships or grants that will present you with funding to support with education expenses. Many thanks for the post.

  • slimming

    6 days ago

    Helpful info. Lucky me I found your website unintentionally, and I’m stunned why this coincidence did not came about in advance! I bookmarked it.

  • CBD vs THC

    6 days ago

    Very interesting information!Perfect just what I was searching for!

  • Lace Wigs Premium

    6 days ago

    You could definitely see your enthusiasm in the work you write. The arena hopes for more passionate writers such as you who aren’t afraid to say how they believe. Always follow your heart. “The most profound joy has more of gravity than of gaiety in it.” by Michel de Montaigne.

  • låna pengar

    6 days ago

    I will right away grasp your rss as I can’t find your e-mail subscription hyperlink or e-newsletter service. Do you have any? Please allow me understand so that I may just subscribe. Thanks.


  • I do agree with all the ideas you have presented in your post. They are very convincing and will definitely work. Still, the posts are too short for newbies. Could you please extend them a little from next time? Thanks for the post.

  • gumball machine uk

    6 days ago

    Wonderful site you have here but I was curious if you knew of any discussion boards that cover the same topics discussed in this article? I’d really love to be a part of online community where I can get suggestions from other knowledgeable people that share the same interest. If you have any recommendations, please let me know. Thanks a lot!

  • 야마토게임 sp

    5 days ago

    I believe this site has got some really great information for everyone :D. “The test of every religious, political, or educational system is the man that it forms.” by Henri Frdric Amiel.


  • bitcoin doubler

    5 days ago

    I am continuously browsing online for ideas that can help me. Thank you!

  • excercise

    5 days ago

    I just couldn’t depart your website before suggesting that I extremely enjoyed the standard information a person provide for your visitors? Is gonna be back often to check up on new posts

  • I like this weblog so much, saved to fav. “Nostalgia isn’t what it used to be.” by Peter De Vries.

  • Mp3 Juice

    5 days ago

    Hello. magnificent job. I did not imagine this. This is a fantastic story. Thanks!

  • Голый воблер на рыбу

    5 days ago

    Hello. fantastic job. I did not imagine this. This is a excellent story. Thanks!


  • затворы sung do

    4 days ago

    Normally I do not learn post on blogs, however I would like to say that this write-up very forced me to check out and do it! Your writing style has been amazed me. Thanks, very nice post.


  • Great weblog right here! Also your site loads up very fast! What host are you the use of? Can I get your associate hyperlink on your host? I wish my web site loaded up as quickly as yours lol

  • W88

    4 days ago

    I think this is among the most significant information for me. And i am glad reading your article. But should remark on some general things, The web site style is perfect, the articles is really excellent : D. Good job, cheers

  • 토토사이트 추천

    4 days ago

    Very interesting info!Perfect just what I was searching for!


  • impact windows

    4 days ago

    Just wanna remark that you have a very decent internet site , I the layout it really stands out.

  • 토토사이트

    3 days ago

    I like this post, enjoyed this one appreciate it for putting up. “Money is a poor man’s credit card.” by Herbert Marshall McLuhan.


  • yasminejournal.com

    3 days ago

    Thanks for sharing superb informations. Your site is so cool. I’m impressed by the details that you have on this web site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my friend, ROCK! I found just the information I already searched all over the place and simply couldn’t come across. What a great website.

  • Mobile games 2019

    3 days ago

    I’m impressed, I must say. Really hardly ever do I encounter a blog that’s both educative and entertaining, and let me let you know, you might have hit the nail on the head. Your thought is excellent; the issue is something that not sufficient individuals are speaking intelligently about. I am very completely satisfied that I stumbled throughout this in my search for something relating to this.

  • Crypto4bet.com

    3 days ago

    Thanks , I have recently been looking for info about this topic for a while and yours is the best I have discovered so far. However, what about the conclusion? Are you certain in regards to the source?

  • 우리카지노 계열

    3 days ago

    I’ve been surfing online greater than three hours lately, but I never found any interesting article like yours. It¡¦s lovely price enough for me. Personally, if all web owners and bloggers made excellent content as you did, the net will probably be much more useful than ever before.


  • 토토사이트

    2 days ago

    You made some respectable factors there. I regarded on the internet for the difficulty and located most individuals will go along with together with your website.


  • Georgine Jasso

    2 days ago

    You completed certain good points there. I did a search on the topic and found mainly persons will agree with your blog.

  • רמקולים ניידים

    2 days ago

    You really make it seem really easy with your presentation however I in finding this matter to be really one thing which I believe I would by no means understand. It sort of feels too complex and extremely large for me. I am having a look forward for your subsequent put up, I will try to get the hold of it!


  • Flytting Oslo

    2 days ago

    Very interesting info!Perfect just what I was searching for!

  • Hello.This article was extremely interesting, especially because I was browsing for thoughts on this topic last Thursday.

  • rygestop hypnose

    21 hours ago

    I carry on listening to the reports speak about getting free online grant applications so I have been looking around for the finest site to get one. Could you tell me please, where could i find some?

  • Wedding Catering

    18 hours ago

    F*ckin’ amazing things here. I am very glad to see your article. Thanks a lot and i am looking forward to contact you. Will you kindly drop me a e-mail?


  • lifeguard training

    8 hours ago

    of course like your website but you have to check the spelling on quite a few of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth nevertheless I will surely come back again.


Submit a CommentPlease be polite. We appreciate that.

Your Comment