Showcasing the adoption of HACKER SAFE by an ever-larger percentage of retailers comprising the Internet Retailer Top 500 was a key messaging point. Beginning in 2005, we used the metric as often as we could. It appeared in print ads, online, in sales scripts and emails and–especially–in our trade show messaging.
This is the ad that ran in the print version of the 2007 Buyer’s Guide published by Vertical Web Media (parent company of Internet Retailer). The Guide was a list of services available to ecommerce retailers.
The ad copy I wrote was short, and to the point. (By 2008, the adoption had risen above 60% so I updated the text).