Skills: Corporate Mktg

Corporate Marketing Brochure: Unycom

Unycom Gmbh is an Austrian enterprise software developer that markets IMPS, a platform for managing very large Intellectual Property (IP) portfolios. The company is very well known in Europe, but has hardly any market traction in the USA.

This is a corporate marketing brochure I wrote as part of a new marketing focus on the North American market that was initiated in Q4 2011. The marketing focus encompassed, 1. launching an entirely new IP management offering called IPfolio, a lightweight SaaS offering built on the platform, and 2. pursuing more IPMS opportunities with North American enterprise prospects.

I wrote all the brochure copy. The brochure’s graphic design was borrowed from the creative direction and style guide developed by the head office in Graz, Austria.