Here are photos from a Pirates of the Caribbean-themed lead generation promotion at the 2007 Internet Retailer Conference and Expo in San Jose, CA that I conceived and managed for ScanAlert. It was a huge success, generating more than 500 in-booth sales conversations during 2.5 days.
Exhibitor Magazine thought it worthy of a case study, which Editor Janet Van Vleet published in 2008. She did a very thorough job researching the who/what/where/when/why of this project. Here is her trade show marketing best practices case study.