Skills: Product Mktg

Case Study: McAfee (Container and Packaging Supply)

A case study showing how your average B2B vertical, packaging supplies, can be home to the same kind of online security concerns that were revealed in the A/B testing that we did on B2C stores, and which were so effectively addressed by website security certification.

I researched the case study, learning more than I ever thought possible about how to succeed selling packaging supplies from Boise, ID, drafted it, sourced images, and passed everything to our graphic designer for layout. After it was produced into the pretty piece of marketing collateral that you see here, it was posted to the McAfee marketing database for access by the global sales team. It was also posted online to McAfee.com, where you can read it today.