Skills: Public Relations

Thought Leadership: McAfee (Search Engine Strategies Panel)

The thought leadership activities at ScanAlert included pursuing speaking opportunities at industry trade shows and conferences. The program continued after McAfee acquired ScanAlert in January 2008. This was a speaking opportunity at the Search Engine Strategies New York conference in March 2008. I spoke on the “Converting Visitors Into Buyers” panel, applying the findings and conclusions of our Digital Window Shopping research to the discussion of how online retailers can improve their conversion rates.