Skills: Public Relations

Thought Leadership: ScanAlert (CSC Leading Edge Forum)

One of the fundamentals of most PR programs is a speaking program. It is a great thought leadership opportunity to stand in front of a captive trade show or conference audience and demonstrate your knowledge and opinions about subjects that interest those in attendance. This is a speaking opportunity I secured for ScanAlert in the fall of 2007. As ScanAlert’s Director of Marketing, I travelled to the Virginia head office of consulting company CSC to speak at its annual Leading Edge Forum on Digital Trust and the opportunities to monetize it.