Skills: Corporate Mktg

Web Content: IPfolio (About Us)

in·tra·pre·neur (ntr-pr-nûr) n.
A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation.

This definition exactly defines the origins of IPfolio as a product and a startup promoting a “fresh new approach to IP management.”

IPfolio’s About Us page was an opportunity to connect the dots between its roots as an intrapreneurial project within Unycom, an established IP enterprise software developer in Europe, and its spinoff two year later as an independent startup in the heart of the Northern California information technology community.

I wrote the summary almost as a personalized letter to the reader. It begins by emphasizing the company’s domain, and concludes with a summary of early customer adoption by IP industry sector.