A “fresh new approach to IP management” needs some explanation. I created a web page to do it. (I conceived the page layout and wrote all copy).
This is the IPfolio.com page where I elaborated on the product management philosophy that distinguishes its SaaS IP management offering from alternatives. I explained the “what/how/why/for whom” so readers can determine whether IPfolio (the product) is right for them.
The product messaging has certainly been successful because IPfolio (the company) has enjoyed very good sales in a narrow niche market, where the sales cycles are long and the prospects conservative.