Why Marketing is like Football

A Useful Analogy for Marketing Budget Discussions If you’re trying to justify a large marketing budget for the coming year, October is a great time to reference football. Not only is Q4 when budget discussions occur, there’s a seasonal reference you can drop into budget discussions with managers who avidly follow the

Why Marketing is like Football2019-10-15T04:32:41+00:00

Why Brexit Was a Communications Failure

Did Remain Lost the Brexit Vote Due to Messaging Errors? Notwithstanding the obvious fact that it is a self-inflicted crisis, Brexit is certainly the biggest political challenge that Britain has faced this century. As British PM Boris Johnson lurches into a negotiation dead-end of his own making, it’s a fascinating event to

Why Brexit Was a Communications Failure2019-11-06T21:38:02+00:00

What Do B2B Startup Marketers Do?

Creating a Marketing Foundation for Corporate Success If you have ever wondered what B2B startup marketers do during their long work days, here's a composite sketch structured as I were talking to a class of graduating college students curious about a possible future in B2B startup marketing. Based on my own experience

What Do B2B Startup Marketers Do?2019-11-06T21:26:15+00:00

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Whether it’s a Me (as a solo contributor) or a We (when I call in expert colleagues and resources), your business challenges and opportunities will be tackled with curiosity, enthusiasm and the experience of 20+ years in B2B marketing.

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