Switzerland’s home to chocolate, private bankers, amazing ski reports, iconic cows and and a surprising number of innovative tech startups. When one of them approached us about updating their branding, messaging, digital presence, sales outreach and marketing communications for their commercial launch, we accepted the challenge.
ipQuants transforms huge datasets of Intellectual Property filings into data-driven legal insight its customers use to improve business strategy and execution. We started with a messaging overhaul; the former “Democratizing IP Intelligence” messaging failed to succinctly communicate the technology’s benefits to law firms and in-house IP counsel and strategists. We replaced it with a new “Among Millions of Innovation Data Points, We Help You Discover the Ones that Matter” summary.
Visual branding was next. Artem, who heads our design and software development resource, managed the logo revision process. This design work also created a standalone “Q” icon that now serves as a visual unifier across iPQuants’ product, sales and marketing assets such as case studies and industry reports. The website was completely updated to emphasize use cases, benefits, and early customer successes. Artem’s team created a custom WordPress theme that combined text and graphics in a bold and colorful way. More recent work for ipQuants has included several industry reports.
This project provided ipQuants with the branding, marketing and sales foundation to pursue opportunities with the biggest players in the European IP community. It also provided ipQuants’ leadership with the marketing flexibility to grow as the company’s product focus and offerings evolve.
IP Management software & services
Branding: Logo redesign
Positioning: Messaging creation
Website: Design, development & content
Collateral: Sales sheets, case studies, sales decks, etc.
Content: Blogging, industry research reports
Formalized Go-to-Market foundation
Produced all the digital assets to support launch
Soft-launched company into market
Feedback lead to revised product and market focus