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About

FORMER MARKETING LEAD @ 7 B2B STARTUPS & STILL LEARNING

In past lives, I delivered newspapers in snowstorms, bussed tables, manned the night desk at a one-star hotel in France, toured cyclists through Burgundy, loaded boxcars and repped beer. In this life, I wear my digital marketing cap all day every day, helping B2Bs do marketing better. With a heavy dose of creativity and imagination because standing out in the crowd these days and above your competition requires more than backlinks and a Hubspot account.

Services

POSITIONING + MESSAGING + VISIBILITY = LEADS & REVENUE

A broad expanse of strategic planning and tactical execution for aspirational companies that will establish a marketing foundation, build marketing processes, create awareness, generate demand and get your lead flow flowing. Wherever your needs lie on the messaging-to-marketing qualified leads continuum, I can help you advance from Go to Grow.

STRATEGY

Branding & Naming

Positioning & Messaging

Go-to-market 

Launch strategy

Growth strategy

FOUNDATION

Visual Branding

Site Planning & Content

Site Development

WordPress

Sales Toolkits

CONTENT

Strategy & Execution

Blogs & Social Media

Case Studies & Data Sheets

White Papers & E-books

Infographics & Videos

AUTOMATION

Persona Development

Workflow Creation

Hubspot Setup

Email Marketing

Lead Nurturing & Scoring

Analytics

PAID MEDIA

Creative

Search

Social

Programmatic

Retargeting

Testing & Analytics

SEO

Semantic Analysis

Keyword Research

Link Building

Technical SEO

Site Migration

Work

LIFE’S TOO SHORT TO ACCEPT AVERAGE

Praise

PROFITABLE OUTCOMES OF SMART PLANNING & ENTHUSIASTIC IMPLEMENTATION

“Experienced marketing allrounder who brings broad knowledge of multiple marketing disciplines.”

Rupert Mayer, CEO, IPfolio

“Truly gifted in messaging, positioning, strategy & copy. A unique ability to make it all fit together in a way that just works.”

Mike Alvarez, Dir. of Marketing, Mozenda

“Helped us double case sales of our flagship wine label, creating a captivating “story” that helped it stand out in a highly competitive industry where branding and storytelling are so critical.”

Kat McDonald, Founder, Art+Farm Wine

“A particular gift for capital-efficient and guerrilla-style tactics that really established our ecommerce brand.”

Ken Leonard, Founder & CEO, ScanAlert

“Top notch. Deep thinker on storytelling and content.”

Chris Thompson, Founder & CEO, trubrain

“Out-of-the-box thinker who can actually implement. Deep dives into product understanding beyond what most team members possess.”

Linda Caplinger, Global Search Marketing, McAfee

Thoughts

ADVICE, OPINION & EXPERTISE EXPRESSED AS A BLOG

Perhaps We Should Work Together

TELL ME ABOUT WHERE YOU ARE & WHERE YOU WANT TO GO

Let’s talk about where your marketing can use a little outside juice, perspective and imagination.

Work

Whether it’s a Me (as a solo contributor) or a We (when I call in expert colleagues and resources), your business challenges and opportunities will be tackled with curiosity, enthusiasm and the experience of 20+ years in B2B marketing.

Work

Recent Thoughts