About
FORMER MARKETING LEAD @ 7 B2B STARTUPS & STILL LEARNING
In past lives, I delivered newspapers in snowstorms, bussed tables, manned the night desk at a one-star hotel in France, toured cyclists through Burgundy, loaded boxcars and repped beer. In this life, I wear my digital marketing cap all day every day, helping B2Bs do marketing better. With a heavy dose of creativity and imagination because standing out in the crowd these days and above your competition requires more than backlinks and a Hubspot account.
Services
POSITIONING + MESSAGING + VISIBILITY = LEADS & REVENUE
A broad expanse of strategic planning and tactical execution for aspirational companies that will establish a marketing foundation, build marketing processes, create awareness, generate demand and get your lead flow flowing. Wherever your needs lie on the messaging-to-marketing qualified leads continuum, I can help you advance from Go to Grow.
STRATEGY
Branding & Naming
Positioning & Messaging
Go-to-market
Launch strategy
Growth strategy
FOUNDATION
Visual Branding
Site Planning & Content
Site Development
WordPress
Sales Toolkits
CONTENT
Strategy & Execution
Blogs & Social Media
Case Studies & Data Sheets
White Papers & E-books
Infographics & Videos
AUTOMATION
Persona Development
Workflow Creation
Hubspot Setup
Email Marketing
Lead Nurturing & Scoring
Analytics
PAID MEDIA
Creative
Search
Social
Programmatic
Retargeting
Testing & Analytics
SEO
Semantic Analysis
Keyword Research
Link Building
Technical SEO
Site Migration
Work
LIFE’S TOO SHORT TO ACCEPT AVERAGE
Praise
PROFITABLE OUTCOMES OF SMART PLANNING & ENTHUSIASTIC IMPLEMENTATION
“Experienced marketing allrounder who brings broad knowledge of multiple marketing disciplines.”
“Truly gifted in messaging, positioning, strategy & copy. A unique ability to make it all fit together in a way that just works.”
“Helped us double case sales of our flagship wine label, creating a captivating “story” that helped it stand out in a highly competitive industry where branding and storytelling are so critical.”
“A particular gift for capital-efficient and guerrilla-style tactics that really established our ecommerce brand.”
“Top notch. Deep thinker on storytelling and content.”
“Out-of-the-box thinker who can actually implement. Deep dives into product understanding beyond what most team members possess.”
Thoughts
ADVICE, OPINION & EXPERTISE EXPRESSED AS A BLOG
Why Marketing is like Football
A Useful Analogy for Marketing Budget Discussions If you’re trying to justify a large marketing budget for the coming year, October is a great time to reference
Why Brexit Was a Communications Failure
Did Remain Lost the Brexit Vote Due to Messaging Errors? Notwithstanding the obvious fact that it is a self-inflicted crisis, Brexit is certainly the biggest political challenge
What Do B2B Startup Marketers Do?
Creating a Marketing Foundation for Corporate Success If you have ever wondered what B2B startup marketers do during their long work days, here's a composite sketch structured
