Conversion Funnels: Assisting with optimizing digital sales funnels
Honed messaging and target markets
Relaunched updated website
Introduced two new products
Demystifying Neuroscience for Self-Optimizers
Although we work almost exclusively with B2B companies, interesting ideas, projects or opportunities can’t be ignored. Thus, the enthusiasm to jump in and provide branding, messaging and content marketing assistance to trubrain, a Southern Californian Direct-to-Consumer beverage company seeking traction in the biohacking space.
Over an 18-month period, we helped the CEO with a variety of projects ranging from brand positioning and product name ideation, to website copy, PPC ads and a fun sloganeering exercise that culminated in a “Drink Then Do” exclamation that appears inside the product boxes shipped to customers. Not as well known yet as Nike’s “Just Do It” mantra, a few more years and some ad spend, and who knows what heights “Drink Then Do” could reach.
“Nigel’s inputs and insights from the wide range of companies he has worked with over the years were extremely valuable when creating the IPfolio business plan and initial marketing strategy. Among his many skills, the most outstanding one from my experience is his writing ability. He can pick up almost any topic and write a well-researched, informative, and entertaining piece on it. Always full of ideas, finds the most fitting analogies, and really knows how to tell a great story.”
THINK Of US AS MARKETING THERAPISTS WHO’LL DO THE HARD WORK FOR YOU
We’re not gymnasts, but we are highly flexible. Whether it’s a one-time project, short-term engagement or long-term collaboration, injecting our marketing brains and multi-disciplinary expertise into your marketing starts with a little info from you.
Whether it’s a Me (as a solo contributor) or a We (when I call in expert colleagues and resources), your business challenges and opportunities will be tackled with curiosity, enthusiasm and the experience of 20+ years in B2B marketing.