Project Description

trubrain: Biohacking beverages

COMPONENTS

 

Strategy: Positioning update & messaging iteration

Product development: Ideation, naming and messaging

Content: Updating website content, PPC advertising, landing pages 

Conversion Funnels: Assisting with optimizing digital sales funnels

RESULTS

 

Honed messaging and target markets

Relaunched updated website

Introduced two new products

Demystifying Neuroscience for Self-Optimizers

Although we work almost exclusively with B2B companies, interesting ideas, projects or opportunities can’t be ignored. Thus, the enthusiasm to jump in and provide branding, messaging and content marketing assistance to trubrain, a Southern Californian Direct-to-Consumer beverage company seeking traction in the biohacking space.

Over an 18-month period, we helped the CEO with a variety of projects ranging from brand positioning and product name ideation, to website copy, PPC ads and a fun sloganeering exercise that culminated in a “Drink Then Do” exclamation that appears inside the product boxes shipped to customers. Not as well known yet as Nike’s “Just Do It” mantra, a few more years and some ad spend, and who knows what heights “Drink Then Do” could reach.

Nigel’s inputs and insights from the wide range of companies he has worked with over the years were extremely valuable when creating the IPfolio business plan and initial marketing strategy. Among his many skills, the most outstanding one from my experience is his writing ability. He can pick up almost any topic and write a well-researched, informative, and entertaining piece on it. Always full of ideas, finds the most fitting analogies, and really knows how to tell a great story.”

CHRIS THOMPSON, CEO, trubrain

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