Project Description

Comeet: SaaS HR Tech

COMPONENTS

Product marketing, product development, event marketing, sales enablement, marketing communications, recruitment marketing, fundraising, partner relations and marketing, customer support.

RESULTS

Headcount grew to >50

Closed two funding rounds

Developed extensive partner ecosystem

The Marketing Man Who Did Everything

The recruiting software industry is similar to the Hollywood acting industry; a ton of unknown and hopeful wannabes struggling for the market’s attention. If you can’t stand up and stand out in the crowd, you have zero chance of making it. Comeet, an Israeli newcomer to the American market, needed to stand out. So they hired me. 

Over a five-year period working with them, I helped the team exit their beta stage (>10 employees) and grow to a point where they’d become one of the fastest growing vendors in the Applicant Tracking System software category. We did it together with lots of imagination and grit. (And some great developers in Tel Aviv and Ukraine). 

Whether you’re in-house or a contractor, startup marketing means you simply stack the responsibility hats on your head. You’re not “just” the marketing guy (or girl), you’re the one who says variations of “Sure, I can do that” every day. Depending on the hour and day, I tackled projects for product development, product marketing, event marketing, sales enablement, marketing communications, recruitment marketing, corporate fundraising, partner relations and marketing, customer support and internal communications. 

The extensive (yet incomplete) list of what I did illustrates the breadth of marketing deliverables that successful startups need their marketing team/resource to deliver:

Advertising:

Award submissions: 

Blogging: 

Case Studies: 

Channel Marketing: 

Competitive Research: 

Copywriting: 

Customer communications: 

Customer support: 

Customer surveys: 

Customer on-boarding: 

Event: 

GDPR readiness: 

Investor presentations: 

Job descriptions: 

Landing page optimization: 

Lead nurturing: 

Partner marketing content: 

Press releases: 

Product development: 

Product management: 

Reviews programs: 

Sales enablement: 

Social media: 

Videos: 

Website: 

White papers: 

 

Creative direction and copywriting for print and digital

Writing submissions

Editorial calendar management and writing posts

Research, writing and production

Creating Team Builder program for incubators and accelerators

Authored detailed market analysis

100s of projects: From Season’s Greetings Hanukkah messages to t-shirt slogans

Feature releases, support content, WalkMe on-boarding tour script

Writing articles and KnowledgeBase content

Creating Google Forms surveys

Copywriting for welcome gifts for new customers

Planning and creative direction for on-site promotions

Platform/app redesign, writing content updates and customer communications

Writing investor presentations and background materials

Writing descriptions and test assignments for HR Director

Designing and building campaigns and pages in UnBounce 

Planning & writing email sequences for Hubspot distribution

Writing emails and site content)

Writing press materials, contributed articles and blogs

Working with CPO on app UX/UI and required content

Working with CPO on new features, messaging and verbiage, content updates and system emails, etc. 

Soliciting and “encouraging” customers to post Capterra, Software Advice, and GetApp reviews

Presentation decks, data sheets & collateral, and outbound emails 

Authoring dozens of answers and posts for Quora threads on HR-related subjects

Writing scripts for self-paced sales intros, customer support and on-boarding videos

Redesigned twice. Wrote all page content and product tour chapters

Authored report on startup recruiting trends among Israeli startups

 

“Creative, responsive and highly skilled. Can leap tall buildings from his MacBook.”

TOMMY DIKERMAN, FOUNDER & CHIEF PRODUCT OFFICER, Comeet

Inject Some Creative Magic Into Your Marketing

THINK Of US AS MARKETING THERAPISTS WHO’LL DO THE HARD WORK FOR YOU

Maybe you can use an outside eye. Perhaps you need an outsider to analyze your lead scoring, tweak your in-bound nurturing logic, or update what you’re saying and whom you’re saying it to. This is what we do. All the time.

LET’S TALK