Project Description

ScanAlert: IT Security SaaS

COMPONENTS

Corporate/product marketing

Go-to-market 

Demand generation

Sales enablement & engagement

Revenue maximization

Customer support optimization

Business development and channel marketing

RESULTS

Led ScanAlert’s thought leadership; speaking at events such as Search Engine Strategies

Conceived content marketing initiatives such as The Digital Window Shopping Report 

Negotiated and managed Visa International partnership 

PR lead: Generated >200 media placements

Increased ROI of $300K event marketing budget YoY

Pirates of the Caribbean” promotion at Internet Retailer Conference highlighted by Exhibitor Magazine as lead gen genius

60% of Internet Retailer Top 500 sites were customers when acquired

Employee #3 to Exit in Five Years

First marketing hire (employee #3) at a fledgling IT security startup that later identified a strong path to growth selling to ecommerce merchants. Acquired five years later by McAfee. Through the journey, I did pretty much everything a startup requires of marketing to get attention, create interest, generate demand, support sales and minimize SaaS subscription churn.

Served as the first Global Director of Business Development where I managed a white-label security service delivered by Visa international in LATAM and PacRim regions. Also headed channel marketing for first two years, building a network in across Europe, Asia and South America. As marketing needs expanded, I relinquished both roles to concentrate solely on keeping the company’s profile high and ensuring target market knew about the ROI of our service. Arrival of McAfee was the end of a hell of a ride.

“Always committed to the Big Picture, comfortable in fast-paced, collaborative team environments, yet able to thrive independently. An extremely fast learner with excellent interpersonal skills, he can easily build networks of business contacts and resources. If you’re looking for someone to plan and execute go-to-market activities, generate brand awareness, and start revenue flowing, Nigel is an “out of the box” marketing pro who will make it happen.”

KEN LEONARD, FOUNDER & CEO, ScanAlert

Inject Some Creative Magic Into Your Marketing

THINK Of US AS MARKETING THERAPISTS WHO’LL DO THE HARD WORK FOR YOU

You may not recognize what your marketing opportunities are; only that there’s a nagging voice in your head that you could be doing better. Perhaps you need an outsider to analyze your lead scoring, tweak your in-bound nurturing logic, or update what you’re saying and whom you’re saying it to. This is what we do. All the time.

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