Marketing Automation Gone Wild

An error in translation? 

Maybe it’s just because the organizers are Dutch? 

Maybe the Dutch are just more forward about mixing professional development opportunities and hookups?

I’ve no idea what’s going on here. But if your native language is English, you can’t help but shake your head at this email I received today for an upcoming Social Science for Startups event in Amsterdam. After watching a really interesting webinar (featuring Science Rockstars’ Maurits Kaptein) a couple of weeks ago about persona marketing, I received a follow-email invitation this morning to visit Amsterdam and learn about behavioral change. 

The Promise of Some Marketing Education and a Lot More

As if learning about the latest online persuasion research and techniques was insufficient, the organizers also offered this bit of intrigue, “….let’s see if we can get some piece of ass…” (See for yourself)

Weirdest marketing automation email

Huh? What the hell are they talking about? Is everyone going to hit the clubs afterwards? Are they talking about cruising Amsterdam’s infamous Red Light District? How about a slumber party on a canal barge? Why not also throw in an invitation for an afternoon pot brownie picnic the next day?

This is, by a large margin, the weirdest marketing automation email or lead nurturing message I’ve ever received. I don’t know if they’re being serious, funny, or just European? 

Group Dinner to Follow?

It is just me, or do most people like to separate their professional education and hookup opportunities? My suggestion to the organizers, Stefanos and Arjan, is to replace the “get piece of some ass” part with something more benign like “group dinner to follow.” You’ll get more attendance from married people whose spouses happen to read their email. 

Until then, this definitely remains the gold standard for the weirdest marketing automation email I’ve ever seen.

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